So you’re asking what does adRise have to do with Foundation Capital and Netflix. Some of you may be asking “who’s Foundation Capital?”. Good question. We’ll answer that shortly. If you’re asking “What’s Netflix?” — well, Read more…
(Kilt Fridays at adRise) We just released our first White Paper along with a PR for “The Connected TV Market Report”. There’s lots of fun facts about what viewers are doing on CTV devices. What Read more…
So the men and women holding the bags of money have congregated and dropped some knowledge about advertising on Connected TVs. This is sort of important since content owners typically are interested in the green Read more…
We’ve officially released “The Bold and the Beautiful” app on Roku. It’s been live for a bit but we thought this is newsworthy for those in the content and advertising world. After all, “B&B” is Read more…
We know Connected TV platforms and the OEMs behind each TV platform. We think of them as a familial members, each with their own positives and a few blemishes here and there. After spending thousands of Read more…
There’s been a lot of talk about social TV apps and how it will revolutionize the viewing experience of those watching TV, expand advertising opportunities, and generally be a good thing for content owners. It’ll Read more…
That’s from a recent Parks Associates study. We’re seeing the same increased usage across all of our Connected TV platforms. It’s actually greater than 30%. Essentially, people are watching more and more film and TV Read more…
This is our first Consumer Reports-eque post, providing insight on whether to buy a TV dongle to Internet-ify your TV. First, let’s get to the serious stuff — what’s dongle? Funny word. Bonus points for Read more…
All this talk about Connected TV apps requires me to show one that’s out in the wild. Here’s a Roku app built for Anyclip, which shows clips of Hollywood films. It’s an SD recording but Read more…
This may be shocking but people are watching a lot of TV shows and films on Connected TV platforms. After all, they’re TVs. This data point however may get lost in all the hoopla about Read more…