TUBI EXECUTIVE ADVERTISING SALES TEAM EXPANDS TO MEET COMPANY’S RAPID GROWTH
Longtime senior Viacom ad executive Peter Graseck joins as Vice President, East Coast sales, working alongside existing Vice Presidents Heather Strofs and Todd Segall
Tubi has the widest distribution of any ad-supported video on demand service and can be found on over 25 platforms and connected devices including iOS, Android, Roku, and Amazon Fire TV
SAN FRANCISCO, May 21, 2019 – Tubi (www.tubi.tv), the world’s largest free movie and television service, today announced it has named former senior Viacom advertising executive Peter Graseck as Vice President of East Coast advertising sales. He will lead the New York ad team and work alongside fellow VPs Heather Strofs, West Coast region, and Todd Segall, Midwest region. The three VPs will report to Mark Rotblat, Chief Revenue Officer and manage Tubi’s direct revenue from agencies and brand advertisers.
“We’re excited to bolster Tubi’s advertising sales leadership, as we rapidly expand and scale this year,” said Mark Rotblat, Chief Revenue Officer, Tubi. “Peter, Heather, and Todd are all talented executives with undeniable business acumen and integrity, and we look forward to leveraging their expertise during this pivotal growth period.”
media career spans a wide variety of advertising and marketing functions; agency
media planning at Young & Rubicam, Marketing and Branded Entertainment at
NBC Television and NBC Universal, and for the past 12 years at Viacom, he has
held leadership roles in Integrated Marketing, Client Strategy, and both
general market sales for Comedy Central, Spike, CMT, and TV Land, and direct
response sales. Most recently, Graseck was the SVP of Viacom Partner Solutions
where he oversaw all direct response accounts across Viacom’s cable networks
and digital platforms.
Strofs came to Tubi with over 15 years of sales and leadership experience across the New York, Chicago, and West Coast Markets. She most recently served as Vice President, Ad Sales at The Oprah Winfrey Network where she collaborated with clients to create custom solutions that allowed advertising partners to reach their consumers in a unique and impactful way across linear, digital and social platforms. During her tenure, she brought on launch partners at OWN’s inception and continued to create innovative solutions across the studio, technology, and auto landscapes. Prior to OWN, Strofs worked in New York across the Discovery Inc. portfolio.
Segall joined Tubi from Roku where he was head of sales for their Central Region based out of Chicago and was responsible for building out their sales team and market presence. Prior to joining Roku, Segall was Senior Category Sales Director at AOL where he led the Finance Vertical as well as their mid-market sales team. Previously, Segall held leadership roles with Yahoo and broadcast.com.
Tubi continues to expand its already massive content library which presently contains more than 12,000 movies and television series – and expects to grow it at an even greater accelerated pace throughout the year. The company’s content volume is more than double in size to Netflix – approximately 40,000 hours of content. Tubi consistently ranks as one of the most watched apps on the world’s largest platforms including Amazon’s Fire TV, Roku iOS, Android, and many others. The company recently announced record growth in 2018, with 4.3 times the amount of content on the service over the previous year – and in December 2018, customers streamed nearly as much content as all of 2017. The company also announced plans to reinvest profits of over nine figures into content acquisitions in 2019 to rapidly grow its already large catalog.
Headquartered in San Francisco, Tubi (www.tubi.tv) is the world’s largest ad-supported video on demand service with over 12,000 movies and television shows from nearly every major Hollywood studio. The service gives fans of films and television programs an easy way to discover new content which is available completely free. Currently available in the US and Canada, Tubi can be accessed through a large number of devices and apps including Samsung televisions, Roku, Amazon Fire TV, Comcast’s X1, iOS, and Android. A full list of devices can be found here: https://tubitv.com/static/devices. Tubi is backed by Foundation Capital, Cota Capital, Jump Capital, and Danhua Capital, as well as strategic investors MGM, Lionsgate, and TEGNA Ventures.
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Head of Communications