Adobe Advertising Cloud Executive Brings Digital Advertising Expertise to Ad-Supported Streaming Service
SAN FRANCISCO, CA (May 9, 2018) – Tubi, the leading free movie and TV streaming service, today announced that Brett Wilson, the former CEO and co-founder at TubeMogul and current Vice President of Adobe Advertising Cloud, is joining the company’s Board of Directors. With years of entrepreneurial and brand advertising experience, Wilson will advise Tubi on how to scale its digital advertising efforts and strengthen its position as the dominant ad-supported premium streaming service.
“Brett brings a wealth of experience that will be crucial for Tubi’s growth in 2018 and beyond. As a successful CEO, entrepreneur and digital advertising expert, Brett’s insight will be game-changing for the Tubi team,” said Farhad Massoudi, Founder and CEO of Tubi, Inc. “Tubi is growing at an extremely rapid pace, and Brett’s mentorship will help propel our ad-supported streaming offerings to the next level.”
Brett Wilson joined Adobe as VP and GM of Adobe Advertising Cloud through the company’s acquisition of TubeMogul, where he was co-founder and CEO. Wilson helped lead TubeMogul through one of the top performing IPO’s of 2014 and a successful acquisition by Adobe in 2016 at one of the highest premiums ever paid for a public company. Wilson’s emphasis on a values-driven culture helped drive TubeMogul’s growth and propel the company to win numerous awards, including Glassdoor’s “Best Places to Work,” Fortune Magazine’s “Top 100 Places to Work for Millennials,” and Inc. Magazine’s “Founders 40.” In addition to being widely recognized as the Innovation Leader in its category, TubeMogul helped bring transparency and automation to the advertising industry during a tumultuous era. Prior to launching TubeMogul, Wilson was co-founder and CEO of YouCanSave.com, an early ecommerce company, which was acquired by Thane International. He began his career as a technology consultant at Accenture.
“Tubi is shaking up the entertainment industry with unlimited free, premium content – it will be hard for other ad supported streaming services to compete,” said Wilson. “Maintaining these great offerings for consumers takes a standout ad sales program and I can’t imagine a more exciting time to advise the Tubi team and help drive the company’s next phase of growth through advertising partnerships.”
A frequent speaker and commentator, Wilson’s insights on entrepreneurship and leadership have been featured in The Wall Street Journal and The New York Times. Wilson strongly supports entrepreneurialism, and is an investor and advisor to several startup companies. Wilson secured his MBA at the UC Berkeley Haas School of Business, where he is also on the Board of Advisors.
About Tubi, Inc.
Tubi, Inc. is the streaming service that offers the largest collection of movies and TV shows free to its audience. Led by a team of passionate entertainment and technology enthusiasts based in San Francisco, Tubi is dedicated to creating the best premium movie and TV experience. Tubi always allows its viewers to be entertained without the hassle of subscription fees or credit cards. For advertisers, Tubi provides a targeted, measurable audience with long engagement times and a positive brand attribution environment.
Watch Free Movies and TV Shows on Tubi TV on Android and iOS mobile devices, and on OTT devices such as Roku, Apple TV, Chromecast, Xbox 360, Xbox One, Sony, PlayStation 4, Samsung and Amazon Fire TV. Watch on the web at http://tubitv.com.
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