Forget American Idol and The Voice; just like soccer is the biggest sport outside of the US, the most important singing competition not in North America is the Eurovision Song Contest. And it’s HUGE. The Contest features 42 participating nations, and reached nearly 200 million viewers in 2015 — that’s 2/3 of the entire US population. And it’s finally coming to a TV near you.
The European Broadcasting Union (EBU) just announced a broadcast deal for the the 2016 Eurovision Song Contest Grand Final. Its new American home is Logo, the channel aimed at the American LGBT community, but attracts a wide audience that can’t get enough of shows like RuPaul’s Drag Race and re-runs of Buffy: The Vampire Slayer. Logo is available in around 50 million homes.
Logo, part of the powerful Viacom Group, will broadcast the show May 14th, at 3pm EST, and also stream the show on their website and through their app.