TV advertisers only pay if viewer watches 100% of commercial on adRise Platform
San Francisco, CA — (Aug. 21, 2014) – Team One and adRise Inc, the largest Connected TV content distribution and monetization platform, today announced the airing of their first interactive TV advertising campaign produced for Lexus (NYSE: TM) that mirrors online ad-skipping technology and completion rate models. The campaign ran from June 2 – July 13, 2014 promoting the Lexus LS and its newest innovations.
The skippable unit, “ClearSpot” by adRise, consisted of both a :15 sec and :30 sec skippable TV spot that ran on more than 15 Connected TV platforms including Roku, XBox 360, and Amazon Fire TV. Team One also ran another multi-asset interactive ad unit, where the user could telescope into a two minute “Behind The Scenes” video with Artist Giles Revell. Team One produced the spots that ran on adRise’s ad product.
“We’re now facing an age where brands are increasingly expecting the same viewing flexibility and proof of performance from television advertising as they do from any online marketing campaign,” said Teri Hill, Lexus media manager. “adRise’s CTV ad platform offers viewers the ad skipping flexibility they want while offering clients a web-like pay-for-performance model — all with the brand benefits of TV interactivity.”
Despite the skipping feature, the Lexus interactive TV ad achieved a 73 percent completion rate.
“It’s time that the TV model caught up to online advertising where users can skip ads and clients only pay for performance,” said Farhad Massoudi, CEO of adRise, Inc. “We think this campaign proves there are compelling reasons to continue advertising on the bigger screen.”
Lexus leads the development of interactive campaigns on Connected TV devices. This is the second campaign in two years where Team One has partnered with adRise on behalf of its Lexus client to deliver unique connected TV in-stream ad products.
adRise develops branded VOD apps and is the leading content distribution and monetization engine for all major Connected TV devices. adRise supports game consoles, streaming boxes (like Roku and Apple TV), Smart TVs, Bluray players, tablets, smartphones and web browsers. adRise’s ad SDKs, which power ad delivery, targeting and real-time analytics, is the standard that most of the advertising world uses to deliver interactive brand advertising to Connected TV devices. Brand advertisers access viewers by leveraging robust targeting and analytics never before available for TV audiences. Premium content owners monetize their content with interactive video ads, EST, and subscription revenue. For more information go to adrise.com or contact email@example.com. adRise is based in San Francisco. In April 2014, adRise launched Tubi TV, the largest streaming library of free movies and television shows and is currently available on the Web, iOS and all major Connected streaming devices. Users can watch free movies online across multiple genres including award winning films, British comedies, Korean dramas, grindhouse movies, classic film and TV shows, action & adventure, and kids & family, and many more. Tubi TV will have up to 20,000 hours of streaming content by the end of 2014.
About Team One
Headquartered in Los Angeles, and a division of Saatchi & Saatchi, Team One is a full-service marketing communications agency, providing comprehensive brand consultancy, strategic planning, media planning and buying, social media, brand advocacy, relationship (direct) marketing, event marketing/promotions, digital and mobile development, point-of-sale merchandising, public relations, package design and full creative and production services in all channels. The global agency has regional offices in New York, Chicago, Atlanta and Washington, D.C. Current clients include: Lexus, the Lexus Dealer Association, The Ritz-Carlton, JW Marriott, Häagen-Dazs International, HARMAN International/Mark Levinson, 2K, American Express, and CBS Watch! Magazine. Team One also works with a handful of nonprofit organizations, including FocusDriven, Fair Chance and Heal the Bay.
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F models, including the LFA supercar, for top-of-the-line performance. In the United States, Lexus vehicles are sold through 234 dealers who are committed to exemplary customer service.
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