This may be shocking but people are watching a lot of TV shows and films on Connected TV platforms. After all, they’re TVs. This data point however may get lost in all the hoopla about “smart” TVs and technology features they bring.
While adRise tries to leverage all the cool things that Connected TVs offer compared to dumb, non-connected TVs, we’ve always kept our focus on what people use TVs for — to watch compelling content to be entertained and sometimes momentarily be taken to that story.
We collect and monitor a lot of data since we have access to viewing habits on virtually all the Connected TV platforms. And all of the data points to long-form content being king on Connected TVs, just like on linear TV.
This doesn’t mean that short-form content doesn’t have a place on Connected TV. It just means that short form content doesn’t do as well as long form content because its harder to entertain or momentarily take the viewer into the story of that particular short clip compared to a TV show or movie.
This notion of being transported to another story, a short vacation from your life, so to speak, is important because that’s a guiding principle of how adRise showcases content from our content partners. If you think about it, this notion sort of contradicts the goals of second screen experiences, which is a separate blog post for the near future.